What happens when 7 of your hotel brands decide to go 100% pet-friendly? You create a wag worthy campaign on all the Hilton channels to announce this paws-itively exciting news to the world.
To get travelers to book direct on Marriott.com, we came up with a direct character who showed people why it's better to get to the point. With the help of YouTube star, Grace Helbig, our videos garnered millions of views, PR impressions and a DC Addy, too.
Marriott wanted to celebrate acceptance, so we decided to show the world how #LoveTravels through print, outdoor, videos and digital creative. Lots of positive press and a couple of awards later, we expanded the campaign beyond the LGBT community to the "general market" focusing on peoples' passions that they take with them when they travel.
When AARP decided to open a gym in Ashburn, VA, they tasked us with creating a breakthrough marketing campaign designed to make Oak Health Club stand out among the sea of sameness in the fitness industry. And we did just that with images of real people of all ages and ethnicities with real goals, accompanied by nature-inspired watercolors created by a local artist. The result: print, outdoor, social, direct mail, products (that tote, swoon*), and even the menu for their restaurant that has helped Oak Health Club “grow” into a thriving business.
TownePlace Suites joined with Tastemade to create a cookbook and social videos promoting their partnership with Weber Grills. The naming, blurb-writing, and even reworking of a few recipes was up to me.
Whether an email promoting the Hilton brand as a whole, a branding initiative, or one of our key destinations, I’ve undoubtedly mastered the art of writing emails. Subject lines and teasers included.
What better way to get Hilton Honors members to book a room than to create a fun game encouraging them to take a road trip and collect bonus points along the way? Targeted to three different segments, we created version upon version based on the actions our members had taken.
A social campaign for diehard baseball fans encouraging them to check out Hilton Garden Inn for their next away game. Using a compelling opening frame that includes a catchy line, we created a cohesive campaign across all of HGI’s social channels worth cheering for.
What’s a 457 Plan? I didn’t know until I started creating a comprehensive microsite outlining the benefits of one in a simple, conversational way for less retirement plan savvy folks like me. As for the emails, I did the same by infusing a more down-to-earth, sometimes playful, tone of voice to what could otherwise be a dry and confusing topic.
Hilton Honors benefits abound as does the creative announcing them. From Auto upgrades to All-inclusive spa benefits, we generated excitement around our latest and greatest offerings through UPlifitng campaigns.
We helped launch JW Marriott’s family program with several upscale, yet fun creative pieces, including this brochure highlighting our partnership with the Guggenheim that I personally think is a true work of art (and copy).
Wondering where to go and what to do in Vegas? After writing the copy for this booklet to be featured in all the rooms at the Westin Las Vegas, I’m the one to ask.
To celebrate World Tourism Day, we came up with three concepts focusing on the stay to work in conjunction with Hilton’s new “For the stay” campaign. Our partners loved all three concepts, so they decided to create IG Stories for Concepts 1 & 2, and a TikTok for Concept 3. It was a win-win-win.
To promote AARP’s partnership with TIAA, we developed assets (yes, even a mailer) inspiring members to start saving for their kids’/grandkids’ future. After viewing our final creative, I was even inspired to open a 529!
From in room collateral to programs to partnerships, I was in charge of developing the fun-loving personality of this extended stay brand.
Inspired by the killer Amazon stop motion videos, we created a video that depicts the essence of the TownePlace Suites brand in a fun and entertaining way (on less than a quarter of the budget of those Amazon spots). I also got to take a stab at songwriting for this one. Sorry if you can't get the catchy "jingle" out of your head!
How to make an annual Marriott Rewards promotion more enticing, especially to Gen Y and Millennial customers? Gamify the experience and give the direct mail piece and digital ads a Wes Anderson-ish vibe.
Our assignment: to promote a Marriott Hotels virtual reality contest that awarded the winner with a VR adventure. Using pix of cute animals in precarious situations, we created online ads that just happened to win a Webby's People's Choice Award.
